Monthly Archives: May 2012
The science of how we are moved from considering a sale or a pitch – be it for a product, an idea or a vote – to actually buying, believing or endorsing – is intriguing.
There is a fairly strong consensus that the beginning and end portions of that process are best driven and delivered by emotion rather than reason. By emotionally-based messaging and appeals to our senses and values, rather than rationally-based arguments, appealing to our intellect. Read more
Whilst attending an event last week, a couple of colleagues and I struck upon an interesting, and enlightening, topic of conversation… the humble, or often not so humble, canapé. Now you would be wrong to think we weren’t enjoying the event, we very much were, but the humble canapé can hold more importance than you think and requires some careful planning. Read more
Battersea Power Station is undoubtedly one of London’s most famous buildings. In fact, you could argue that it is one of the world’s most iconic building; in no small part thanks to it appearing on the cover art of Pink Floyd and Hawkwind albums and featuring not only in numerous episodes of Doctor Who, but also in the Hitchcock film Sabotage. Read more
Today Ed Davey, the Secretary of State for Energy and Climate Change has announced the publication of the draft Energy Bill.
The Energy Bill’s main focus is around Electricity Market Reform (EMR), which is critical if the UK is going to replace a quarter of our electricity production in the next decade and also attract £110bn of investment into the market; this is set against a backdrop of electricity demand doubling from its current level by 2050 with the expected (and hoped for) electrification of heating and transport. Read more
Stepping into the digital world, civil servants are about to be given the power to ‘transfer knowledge and communicate in real time’ – or in other words to Tweet on the boss’ time. At the end of last week Cabinet Office Minister Francis Maude and head of the Civil Service Sir Bob Kerslake gave the green light to social media in the civil service workplace. Read more
As more and more companies and organisations take to Twitter (10 million plus in the UK and rapidly rising), they are obviously seeking to grow their profile, reputation or campaign on one issue or another. In this age of transparency, should people or organisations declare their financial interests when tweeting? Perhaps with a (f)? (although using up a further 3 characters may be a challenge sometimes!). Read more