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The Class of 2010

Class of 2010

'The Class of 2010' is the definitive guide to the next generation of MPs. The forthcoming General Election promises to herald the biggest shakeup of the UK Parliament since Labour's landslide victory in 1997. This report profiles the 242 all-party candidates that are most likely to win, particularly in the event that the Conservatives narrowly win an overall majority. 'The Class of 2010' is the result of extensive, original research and is an essential tool for anyone who needs to understand the next Parliament.

Click here to download sample pages from the Class of 2010 report.

Update: everyone who buys ‘The Class of 2010’ report will receive a regular update on candidates for newly vacated seats as they are selected (although this will not take place for many months).

What's inside the report?

Section 1Overview and preliminary analysis
Section 2Methodology
Section 3Index of Prospective Parliamentary Candidates (PPCs) by Candidates’ Surname
Section 4Index of Prospective Parliamentary Candidates (PPCs) by Constituency
Section 5A-Z biographies of potentially successful PPCs
Appendix 1General Election statistics
Appendix 2MPs standing down at next election
Appendix 3Labour Party target seats
Appendix 4Conservative Party target seats
Appendix 5Liberal Democrat target seats
Appendix 6SNP target seats
Appendix 7Changed hands seats and new constituencies
Appendix 8PPCs in “winnable” seats to be selected
Appendix 9About Madano Partnership

The Class of 2010

'The Class of 2010' is the most detailed report yet produced on candidates. It looks at what will be the biggest shakeup of the UK Parliament since Labour's landslide victory in 1997. With extensive constituency boundary changes, 82 MPs retiring (a figure constantly rising) and a sustained Conservative Party lead in national opinion polls, there will undoubtedly be a high turnover of MPs at the next election.

In the report, Madano's statistical analysis compares the likely next generation of MPs with the intake of newly elected MPs in 1997. It suggests that:

  • Gender - The next election will see proportionately fewer female candidates fighting winnable seats than there were at the 1997 General Election.
  • Age - There will be little change in the age profile of new MPs, with those in their 40s still forming the largest group.
  • Ethnicity - There will be a higher number of candidates from ethnic minority backgrounds, but Parliament will still not proportionately reflect the UK population.
  • Education - There will be a marked increase in the proportion of new MPs who were privately educated, compared with the last intake in 1997.
  • Career Background - The next House of Commons will have a greater private sector focus (as opposed to public sector). More MPs will have backgrounds in the media, business, financial services, law, communications and management consultancy; in contrast there will be dramatically fewer teachers, academics and trade unionists.

Although the report does not cover the latest wave of future resignations from Parliament, the number of likely winnable candidates still to be selected still only amounts to around 10% of the overall number. It is apparent that these selections will take many months to be confirmed. It is not expected that these future additions will radically change the overall characteristics of this new generation.

You can read the full press release here.

How to order

To order your copy/copies of 'The Class of 2010', choose from one of the options below. Pricing is:

  • Corporates/Trade bodies - £199.00
  • Charities/not-for-profit - £149.00
Prices include postage and packing and are not subject to VAT.

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To order by post, please download and complete our order form. Copies will be dispatched on receipt of payment.

Read more about our Public Affairs practice or contact Tim Carr
Also, read more about the report in the Telegraph