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Tim Carr

Should financial interests be declared in Tweets?

As more and more companies and organisations take to Twitter (10 million plus in the UK and rapidly rising), they are obviously seeking to grow their profile, reputation or campaign on one issue or another. In this age of transparency, should people or organisations declare their financial interests when tweeting? Perhaps with a (f)? (although using up a further 3 characters may be a challenge sometimes!). Read more

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Effie Lochrane

Madano Construction and Climate Change Monitoring 17 May 2012

Construction & Climate Change Monitoring 17 May

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Mark Dailey

The Power of Storytelling

In the end it all comes back to stories. Stories are the best vehicle for moving information because this is the format we have the most experience with and are most comfortable using. Stories touch something primal in our souls, something from our past. And they continue to be how we share information when we are at our most relaxed. Read more

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Julien Cozens

Digital blandscape: the demise of the local newspaper

Local newspapers have been a big part of my life. My father edited a couple in Dorset, I’ve worked on some in the UK and America and I still love to read the one of whichever town or city I may be visiting. So it’s sad to see so many reports of the demise of the local paper. Read more

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Effie Lochrane

Madano’s ‘Heroes and Clones Campaign’ for Orion Partners features in PR Week

One of Madano’s latest client campaigns was featured in PR Week on 6th April 2012. Aimed at raising the brand awareness and credibility of Orion through creativity, the four week campaign incorporated direct marketing, viral marketing and media relations. Read more

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Zack King

Madano Construction and Climate Change Monitoring 10 May 2012

Construction & Climate Change Monitoring 10 May

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Tim Carr

The Coalition Government’s legislative programme, 2012-2013

After last Thursday’s drubbing from the electorate in the local elections, the Coalition Government will be desperately hoping that today’s new legislative programme announced in Elizabeth II’s 57th Queen’s Speech will signify a break with the unhappy last few weeks and allow it to move forward to better times. Read more

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Effie Lochrane

A blast from the past: It’s June 2007 and the iPhone is condemned to failure…

I recently came across an interesting commentary piece doing the rounds on Twitter, predicting the failure of the iPhone back in 2007.

Published on Bloomberg, two weeks before the iPhone went on sale, it dubs the iPhone as “nothing more than a luxury bauble that will appeal to a few gadget freaks.” Read more

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