Big Lottery Fund
“Madano combine strategic thinking, robust research and a deep understanding of the issues we are facing”
Madano’s expert research team provides specialist analysis and evaluation. We work creatively and effectively with data – however limited or inaccessible. We also use innovative methodologies; for example, leveraging social media and web analytics for quantitative research and projective techniques for our qualitative work.
Going beyond traditional research, we offer a range of tools to provide the evidence and intelligence you need to grow your business through informed strategies and communication campaigns.
Big Lottery Fund
“The quality of their research work is extremely high – robust, thoughtful, thought-provoking and aware of the wider context”
What we’re known for
We develop robust research strategies to align with strategic priorities and costs, helping you meet your objectives on message and on budget.
Defining key audience segments, we help you understand their beliefs, values and behavioural triggers. We also assess peer-to-peer communication, identifying the best channels, format and messaging for audience engagement.
Communication and Concepts
Working across all channels, we help you understand how different audiences perceive your communications, testing specific concepts and executions to validate their relevance and impact.
Markets and Competitors
You need to understand the market environment for your products or services; we help you assess the competitor landscape, identifying gaps and opportunities and developing insights into new markets.
Reputation Management and Stakeholder Relations
Measuring and tracking your organisation’s reputation, we assess your performance against your peer group; we also explore how key stakeholders perceive you and how to engage them effectively.
Impact and Effectiveness
We evaluate the impact and effectiveness of your programmes, projects or campaigns, including KPI identification, benchmarking, ongoing tracking and reporting.