Communications strategy and planning

Every organisation needs a clear communications strategy to actively manage its corporate reputation and shape how its stakeholders perceive and react to it.  

A successful communications strategy can make business easier for our clients.  At the start of any communications strategy project, we ask three fundamental questions:

• Does the communications strategy support the business strategy?  
• Is it focused on reaching defined audiences with compelling messages?
• Is it achievable given the wider market or sector backdrop and an organisation’s size and resources?

Madano works across most industries in the UK and in addition we have specialist knowledge of:

• Building & Infrastructure
• Energy & Environment
• Financial Services industries

We also have experience of developing market entry communications strategies for a range of international organisations into the UK.

Our experience allows us to deliver communications strategies that engage multiple audiences in an integrated manner or as individual targets.