Background

AEA Technology is a leading energy and environmental consultancy. They are also a principal adviser to both the UK and US Governments relating to most environmental issues including air quality, water consumption, energy use and energy generation.

Brief

To drive media engagement, profile and ensure a leading position in their specialised area. To develop opportunities around commentary and thought leadership to ensure AEA remains at the heart of the environmental debate.

Clear Thinking

Madano developed and implemented media engagement programmes around key IP eg: European Commission report into emissions in the transport sector. AEA is seen as a leading commentator across multiple broadcast networks on environmental issues, and AEA’s profile has been enhanced through volume as well as quality of coverage.

Madano provides ongoing corporate and financial communications support for AEA supporting media engagement around events, regular news flow, IP and regulatory announcements.

Outcome

• Delivered coverage across all key media channels
• 500 pages of coverage in one year
• Developed and delivered media engagement on specific IP positions
• Ensured strong internal news flow
• Ensured AEA is at the forefront of commentary around environmental events and incidents such as the volcanic ash cloud and UN Climate discussions