Back

Background

Eurohypo is the leading specialist bank for commercial real estate and public finance, based in Germany, France, Italy, Poland, Portugal, Russia, Spain, Turkey, the UK and the US.

Brief

To develop and deliver an integrated communications campaign across multiple channels to raise Eurohypo’s profile in the UK.

Eurohypo wanted to promote awareness of their market expertise through a range of channels that would reach both internal and external audiences.

Clear Thinking

Madano pursued a fully integrated campaign across multiple channels in order to reach internal and external audiences: providing an integrated marketing campaign incorporating public relations, advertising, website design and construction, optimisation, research and sponsorship.

Developing key messages and objectives for the campaign, Madano was able to ensure that Eurohypo’s messages were heard and its profile raised.

Outcome

  • Increased awareness and understanding of Eurohypo’s expertise in the UK
  • Executed an intensive media relations campaign.
  • Created and built a bespoke micro-site for Eurohypo in the UK.
  • Organised networking and event speaking engagements.
  • Delivered creative concepts for ad campaigns.