What We Do
Corporate and Financial Communications, Public Affairs and Marketing, London-based
Social Links
Printed from: http://www.madano.com/what-we-do/internal-communications/remy-cointreau/
Printed from: http://www.madano.com/what-we-do/internal-communications/remy-cointreau/
Background
Rémy Cointreau is a major producer and distributor of premium alcoholic drinks such as cognac and rum. The firm has undergone significant restructuring over recent years, particularly in how it engages with third party distributors having left the Maxxium distribution venture in 2009.
Brief
To develop and deliver a customised suite of training to enable a shared understanding of how the management team wanted to communicate with distributors and a common sales methodology through which to deal with them. The first part of the training was delivered in Athens and the second in Prague.
Clear Thinking
Madano met with the Managing Director, Financial Director and other senior management to fully understand their requirements. The training was prepared in London and Paris. In addition to the normal production of the programme a series of case studies were developed and road-tested to assess the participants’ understanding and application of theoretical knowledge to the Rémy business and distributor scenarios.
Outcome