Background

Xyntéo equips business leaders with knowledge, networks and tools to compete in the low-carbon economy. It helps some of the world’s leading companies to understand this transition and to harness the power of collaboration to deliver growth in a changing landscape.

Brief

Madano was asked to undertake a review of Xyntéo’s communications activities and prepare a communication strategy for the organisation to build on its existing positive reputation, and reach out to all the organisation’s stakeholders.

Clear Thinking

Much of our work was based on bringing a fresh perspective to the business. We helped to understand its key drivers and develop clarity around its offering. We created a framework for Xyntéo’s communication process, outlining critical opportunities and how best to maximise them.

Outcome

• A new communications framework.
• Built their ongoing external engagement plan.
• Engaged with key stakeholders.